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Created: 01/07/2009
Updated: 07/22/2010

Topic: How can graphic design incorporate biomimicry?

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emily
about 1 year ago
Just like the built world, there are so many visual tools out there that we don't think twice about. I have built a career around designing business cards and brochures and postcards. How can I incorporate biomimicry? Maybe the question to start with would be "How does nature communicate?" Graphic design and all visuals are also intended to inspire and provoke thought. Anybody have any ideas on how to incorporate biomimicry into graphic design and art? I could print less, use recycled paper, and vegetable-based inks, but how is that any different than "being a green designer"? Is there another level that we could reach?
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Hi, Emily,
You pose great questions! I especially like how you asked what the difference is between green graphic design and biomimetic graphic design. It really made me think and try to identify differences. I think a large part of graphic design is communicating to our target market and attracting them to interact with or observe our design. However, graphic designers, all too often, seem to only focus on attracting and communicating with viewers that they forget about how their piece fits in with the rest of the "ecosystem" and the other functions their piece should serve. Biomimicry can help a designer brainstorm more "green" ideas because it's a different way of viewing and valuing nature. The Life's Principles Butterfly developed by the Guild and Institute, helps design for life! Green graphics design strives to be "sustainable" but so many people are confused by what "sustainable" actually means that they get stuck in the same mode of thinking. Using the life's principles butterfly is a tangible way to start bringing biomimicry into graphics design. The following are a few examples:
EXAMPLE 1: Optimize rather than maximize
Ecofont - http://www.ecofont.eu/ecofont_en.html
EXAMPLE 2: Form fits function
SEED magazine does a nice job communicating visually to target markets: http://seedmagazine.com/
EXAMPLE 3: Foster cooperative relationships
A stock photography company allows a printing shop to give its clients access to their stock account. A client can use any photograph as long as they use their service for printing. The stock photography company receives more revenue, the printer receives more services, and the client receives complementary or reduced cost photographs.
EXAMPLE 4: Shape rather than material
Usually creating binder divider tabs die cut from larger pieces of paper creates lots of waste: Check out what this company has elegantly (like nature would do) done instead: http://www.celerydesign.com/our-work/print/stopwaste
Of course, I think it is best to become familiar with life's principles first, and then start integrating the biomimicry approach and graphic design or visual communications processes. But, this post is already long enough; I'll save that topic for later. I would also like to pose the question of "How is bringing biomimicry into graphics design different from bringing biomimicry into a discipline such as engineering or manufacturing?"
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emily
about 1 year ago
Jess, great examples and insight. Maybe we need to roll the question back further and ask what the purpose of our design is? Just like the engineer sand manufacturers, we are ultimately tied to a function, and can we look for an example of how nature does that same function. And maybe that function is not best served by printed materials or websites? What is our function?
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dixza
about 1 year ago
You mean like another level of not using paper at all? Like the long distance spread of knowledge within birds on how to open milk bottles! Shall we look for Telepathic? or just design means for people to communicate with each other without using so much energy and materials! Like leveraging the talking process and means, something like a personal voice channel or personal radio! mhh that's probably fb! but fb it still needs lots of energy/materials.
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emily
about 1 year ago
Yes! That's exactly what I'm wondering. How can we spread knowledge? That's such an abstract function, but maybe leveraging interdependence could lead somewhere. What are we already spreading that we could add knowledge and communications to? The way most of nature teaches is imprinting from parents -- could we incorporate that somehow?
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mdecola
about 1 year ago
very thought-provoking points. in my own studies i've had to separate graphic design and Design. the former having to do with how we can communicate (green ideas being: electronically to use less paper, collaborating instead of working individually) and the latter reaching out to all design and manufacturing fields. but there's so much to be done in terms of just communicating ideas. i personally think that one of the most important roles we can have as graphic designers trying to impact people to live more sustainably is visualizing the problems so people understand we shouldn't continue down the road we've been on. i think there's a lot to be accomplished in terms of what this site is trying to do: explaining to people how exactly nature designs and how we can learn from those processes.

doesn't much of nature communicate through smell/chemicals? that's brand-new territory!
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emily
about 1 year ago
I agree that there are really two separate "design" ideas that we can discuss -- practical solutions to reducing our impact during the design to product process versus communicating biomimicry. On the second definition, I disagree with one point. There are so many ideas and organizations around what is NOT working in the world and "the road we've been on" that what I would like to see is visualizing the SOLUTION. Biomimicry is not science fiction -- it is a hopeful and truly plausible solution to some of our challenges. The role of artists and visual people is to show people how it could be. We are the ones that can see the world differently. I always love the architecture renderings that show what a building will look like with mature landscaping and people around it. It makes so much more sense and is so much more exciting than a static set of blue lines on a page. Artists have the same opportunity to excite people about biomimicry. My challenge has been to show what technology would look like that doesn't yet exist. Any ideas? As graphic designers is our purpose only to communicate facts? Or is it teach? Inspire? Attract? Smell, chemicals, colors would all be interesting areas to explore.
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mdecola
about 1 year ago
i think the line between graphic design and other forms of design are blurring. design is creative problem solving and that's limitless. communicating facts is important but visualizing solutions is much more powerful. but one is definitely a precursor to the other. i think what i meant by "visualizing problems" was the power of graphic design work like that found in "an inconvenient truth". that was design that aligned with al gore's message and forced people to wake up!

i'm drawn to biomimicry though because it is solution-based and can work within a market economy (i don't think this is the optimal system, but it's what we're stuck with for the moment!). i guess design and biomimicry are aligned in regards to their goals: 1. inform, 2. teach and 3. inspire, 4. create change!
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emily
about 1 year ago
Good points and I do like the definition of graphic design as creative problem solving, with a visual focus. I do think that we can contribute a lot more than just making things clear and looking good. Like you said with Al Gore's film, we can provide a bridge between the public and some really complex ideas and facts. A film on global warming and biomimicry could be really powerful for just those reasons you explained. You could present some of the problems in current products / processes and then offer real solutions based on nature. It would be visually stunning with good nature footage. It could be another way to spread a realistic money-making solution without paper and printing! Any connections to Al Gore? Maybe we could get him plugged into AskNature...
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I'll just add a couple more examples:

TED's most popular video. Hans Visualizes progress: http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

Ben Fry visualizes the Genome: http://benfry.com/phd/
Before that he actually used organic metaphors for visualization: http://benfry.com/organic/

Logo by Sagmeister based on natural pattern of sunflower: http://www.seedmediagroup.com/about/logo/

Tufte talks about how Galileo used visualization to understand and convey his findings: http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001dD
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Hi guys, I though this would be a good talking point for how we can mimic nature. So many natural metaphors are out there for the taking(horizons, trees, sunflowers, waves) Here's a first rough attempt at applying these principles to the Ask Nature database:

http://patrickkeenan.me/pieces/asknature/
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Perhaps biomimicry would be best applied to the tools we digital graphic artists and communicators use to do our art.

What creatures have to create, what mediums do they create with? How do they choose color, size, shape?

Anyone who's used modern graphics suites can tell you that, no matter how 'intuitive' the controls are, it always seems like you need an advanced degree to manage them all effectively. I can't count the number of times I've beaten my forehead against the desk because of some quirk in Illustrator, photoshop, flash, gimp, maya 3d, corel, ms paint... something that 'feels' like it should be simple to do becomes uncomfortably complicated.

How can biomimicry improve these tools?
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even if these are juste images, I think the message is relevant : http://lovelypackage.com/student-work-marc-monguilod/
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woomclain
about 1 month ago
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