From the website: ChromaFlair colors contain unique, multi-layer flakes that give paints, coatings, plastics, textiles and packaging the ability to change color when viewed from different angles. Each flake, created using a revolutionary thin-film technology, exhibits a wide range of hues depending on the angle at which it is viewed and the angle of incidence of light – a dramatic color shift that is even achievable in low-light environments. ChromaFlair is manufactured by the deposition of ultra-thin layered structures similar to those sometimes found in nature, such as soap bubbles, butterfly wings, or sea shells. Precisely controlling the thickness of the multi-layers in the flake structure produces different colors. Biomimicry: Nature-Inspired DesignsJDSU’s ChromFlair replicates color-shifting effects seen in nature. > Learn more ColorShift Glitter from JDSU (PDF, 2.5 MB)Learn how ChromaFlair ColorShift Glitter adds value and visual appeal when color is a key differentiator. Cadillac Offers ChromaFlair PigmentColor-shifting technology creates distinctive and unique colors for the luxury car market. ChromaFlair® ColorShift Glitter (PDF, 224 KB) ChromaFlair and SpectraFlair Pigment - A ComparisonLearn about the differences between light interference and light diffractive pigments. > more Frequently Asked QuestionsFind answers to the most commonly asked questions about ColorShift pigments. > more Application Notes ChromaFlair ColorShift Glitter—Paint Formulation Guidelines (PDF, 0.07 MB)ChromaFlair ColorShift Glitter—Plastics Application Guidelines (PDF, 0.07 MB)ChromaFlair—Paint Primer and Color Correlation (PDF, 0.26 MB)ChromaFlair—Plastic Application Guidelines (PDF, 0.23 MB)ChromaFlair—Paint Formulation Guidelines (PDF, 0.08 MB)ChromaFlair—Hiding (PDF, 0.14 MB) Brochures Metrology Color Lab - It's All About Measuring Color and Appearance (PDF, 2.72 MB) Data Sheets ChromaFlair ColorShift Glitter (PDF, 0.22 MB)ChromaFlair ColorShift Glitter Material Safety Data Sheet (PDF, 0.09 MB)ChromaFlair L-Spec Light Interference Pigments (PDF, 0.11 MB)ChromaFlair® T-Spec Light Interference Pigments (PDF, 0.11 MB)ChromaFlair Material Safety Data Sheet (PDF, 0.10 MB) Technical Notes ChromaFlair—Handling, Storage, Tranportation and Disposal (PDF, 0.07 MB)ChromaFlair—Waterborne Gassing (PDF, 0.16 MB)ChromaFlair—Thin-Film Interference Color (PDF, 0.21 MB)ChromaFlair—Dynamic Color Area Diagram and Value (PDF, 0.14 MB)ChromaFlair—Quality Assurance (PDF, 0.08 MB)ChromaFlair—Durability in Paint (PDF, 0.09 MB) Articles Biomimicry: Nature-Inspired Designs, Fast Company, October 2008 FAQ ChromaFlair—Commonly Asked Questions (PDF, 0.17 MB) <!-- --> The colors are pigment-free, so don't fade.