This video features professor Jakki Mohr discussing ways to connect business and nature through biomimicry.

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In this video Jakki Mohr, Regents Professor of Marketing at the University of Montana, examines ways to connect business and nature through biomimicry, or innovations inspired by nature. She also discusses the importance and benefits of businesses learning from nature instead of extracting from it.

Visit the Montana Natural History Center to see alignments to Next Generation Science Standards and download class discussion questions and vocabulary lists. Suggestions for activities to accompany this video are also available.

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